Re-Loved Lounge at 100%design

22.09.2011 - 25.09.2011


Earls Court Exhibition Centre
Warwick Road
London SW5 9TA


re-loved at 100%design

From the 22-25th September 2011 some of the African & African-Caribbean Design Diaspora Designers will be collaborating with 100%Design London and the British European Design Group to transform a 96sq metre space and create a playful and eclectic sitting area - the "Re-Loved Lounge" using African and African-Caribbean design inspiration in fabrics, colour schemes and accessories.

The brief for the AACDD designers has been to 're-love' and 'up-cycle' discarded furniture transforming it once again into desirable objects for the home thus challenging the ethos of a throw-away consumer society.

The ‘Re-Loved’ Lounge at 100% Design will consist of three zones, which will blend formal and informal seating areas providing a mixture of furniture for eating and relaxing.

In partnership with

The AACDD Re-Loved Lounge at 100% Design is an initiative of the British European Design Group and supported by:

British European Design Group Reed Exhibitions 100%design london Arts Council England

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